With humor and a wink, we wanted to show how women navigate all kinds of everyday chaos without ever feeling defeated. We built relatable, unfiltered scenarios where confidence wins over embarrassment — moments every woman recognizes, but rarely sees represented so honestly. The audience can see themselves in these characters: real women, not polished clichés, wearing Understatement Underwear.
Over two weeks, a team of 11 Motion Creatives came together as a small studio to produce three 15-second animations for Understatement's social media channels. The process covered the full animation pipeline — ideation, character development, music production, storyboards, styleframes and animatics. Hands up for a fantastic team!
Director
Sunakshi Puri
Producer
Sokratis Papageorgio & Milena Chinchollo
Sokratis Papageorgio & Milena Chinchollo
Art Director
Victoria Albrecht and Dimi Kyryliuk
Animation Director
Felica Püschl
Character Design
Sunakshi Puri, Tove Rogstad and Cristoffer Alund
Sound Design
Jakob Stenhart
Animation
Sunakshi Puri, Sokratis Papageorgio, Felica Püschl, Victoria Albrecht, Dimi Kyryliuk,
Tove Rogstad, Cristoffer Alund, Jakob Stenhart, Elena Kindy and Nick Bauer
Victoria Albrecht and Dimi Kyryliuk
Animation Director
Felica Püschl
Character Design
Sunakshi Puri, Tove Rogstad and Cristoffer Alund
Sound Design
Jakob Stenhart
Animation
Sunakshi Puri, Sokratis Papageorgio, Felica Püschl, Victoria Albrecht, Dimi Kyryliuk,
Tove Rogstad, Cristoffer Alund, Jakob Stenhart, Elena Kindy and Nick Bauer
2019
