Astra Beer is probably the most famous beer in Hamburg, with its own cult in Hamburg and others
far beyond the borders of the city itself. I had the pleasure of redesigning their Rotlicht beer, or "Redlight"
for the Astra brand, which takes authenticity and connection to their city and costumers very seriously.
far beyond the borders of the city itself. I had the pleasure of redesigning their Rotlicht beer, or "Redlight"
for the Astra brand, which takes authenticity and connection to their city and costumers very seriously.
Astra Rotlicht's name and design is connected to St. Pauli, one of Hamburg's oldest quarters,
where you can also find the Reeperbahn, a popular entertainment district of the city.
where you can also find the Reeperbahn, a popular entertainment district of the city.
Client
Astra Bier (Carlsberg Group)
Astra Bier (Carlsberg Group)
Agency
Philipp und Keuntje
Art Direction
Claudia Erhard
Philipp und Keuntje
Art Direction
Claudia Erhard
Graphic Design
Victoria Albrecht
Victoria Albrecht
2014
