2021 – two years after the pandemic hit the whole world, a new normal is in the process of being created. Me and three other creatives were asked by Academic Work to interpret different emotions that come with starting something new. The emotion I have worked with was anticipation. We had 24 hours to create.

Anticipation for me is a feeling of excitement which prepares myself about something to happen. The heartbeat that you feel in your chest and something hidden in the dark yet to explore.
The campaign was published in Sweden as well as in in Germany, online as well as out of home.
Watch the all videos here and find out more.
Concept & Lighting Installation
Victoria Albrecht
Filming & Video Editing: Process & "Anticipation"
Victoria Albrecht


Client
Academic Work

Campaign Concept, Copywriting, Graphic Design & Production
Academic Work
2021

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